[view] there will be four thousand companies closed down there are four thousand service companies

2015 is the most frustrating year for FSL. The industry has seen an unprecedented event, whether it is small or large enterprises, have felt the earthquake like fluctuations. Such as FSL and nationstar is the acquisition of state-owned assets rising, as the Buddha of 11 directors and supervisors resignation, and has always been "quiet" OSRAM employees suddenly strike, they worry that OSRAM general lighting after the sale of compensation is not implemented.

Shunde enterprise has always been to "dare" famous industry, lighting companies in Shunde in 2015 also came the news, beautiful lighting issued a "Notice of liquidation" after moving to Jiangxi, hoping to create a "beautiful", but did not realize this desire. Tovey and Shunde Huaqiang two other well-known lighting companies operating nearly 30 years of this state are disturbing news, especially touve because of funding problems, the factory has been discontinued.

Related industry data show that in 2015 there were about 4000 LED companies (including upstream and downstream of the middle reaches of the chip lighting applications), especially downstream enterprises, by the year 2018 the number of enterprises may be reduced by half.

Professional analysis, the above problems of these enterprises in Foshan is a microcosm of the national lighting industry, Foshan local lighting companies should attach great importance to the changes that are taking place.

So how to look at the national lighting industry in 2015 the difficulties? I believe that, in addition to the same as other industries, there is a big environmental problems, but also has its unique industry factors, the specific analysis as follows:

1 to FSL as the representative of the listed company, Linsen launched a price war in the light source products. Such as 18WLED lamp from the hundreds of dollars straight down to ten yuan. NVC, OPPLE furniture and commercial lighting lamps flagship company launched a price war in lamps, resulting in extreme market confusion, no profit space of enterprise profits to support rapid decline, a large number of small and medium-sized enterprises and even some listed companies with no profits had to withdraw from the market.

At the same time, the cost of the entire market from chips, packaging to the assembly of the entire production chain has declined, the lack of capital and capital support of enterprises in trouble. Listed companies use capital to fight against competitors, expand market share, small and medium enterprises to find ways to rush to the market, hoping to crack the plight of funds by financing.

2.LED long life advantages make the market space smaller. In the era of traditional lighting, product life from several hundred hours to several thousand hours. Because the life is short, the product replacement speed is quick, the replacement rate is high, the market demand is big. LED product life is ten times longer than traditional lighting or even dozens of times, the service life of the total market demand is low, some enterprises hit five year warranty, some manufacturers even have a lifetime warranty on the surface, so that the market seems to be great, in fact the market capacity decline. Currently, the number of enterprises has exceeded 10000, huge capacity can not be effectively released, there is a normal phenomenon of bankruptcy.

3 network sales impact traditional market. With OPPLE, NVC brands such as increase in network marketing layout, Taobao, Jingdong and other large number of individual shop to join, because the shop's operating cost is much lower than the line cost, many of the traditional marketing mode of enterprise survival more difficult, production costs, labor costs, operating costs continue to rise, corporate profits lower, down the traditional mode sales make the enterprise into a loss.

According to the survey, even if the electricity supplier manufacturers have not really profitable. The network model of the impact of the company's profits, and the LED product main energy-saving advantages than traditional lighting, but the network online and offline channels of the war, such LED price is close to the traditional lighting, some have been cheaper than traditional lighting, such LED but could not sell a good price, most of the enterprises and dealers at a loss the edge.

So, in 2016 and the next ten years, the future of the lighting industry? For the future, we have a lot of Companies in Germany and the exchange, we concluded that the outlook is not optimistic.

In 2015, we worked with a German company to successfully integrate the full spectrum (near the sun) of the light into the German military shipbuilding industry, was applied to the German cruise ship and German cruise ship. For everyone on the future market confusion, the author consulted with the German company a Chinese named "good brother" of the president, he said, the German Research on light health has more than and 20 years of history, and from the military, research on how people in the submarine and closed environment live.

The German entrepreneur said that the Germans tried a lot of ways, and finally found that only change the lights, the simulation of a variety of human life patterns and emotional patterns, in order to stabilize the mood of the officers and men. Since then, Germany as a professional lighting. Germany has now developed a variety of diseases, such as the use of light to treat jaundice in children, with yellow light treatment of depression, etc., and now even the German aircraft also use blue light to stabilize the mood of passengers. The German entrepreneur said, now Germany's lights are welcoming the mode, mode of entertainment and dining mode, emergency mode, rest mode, visitor mode and so on. McDonald's in Germany also uses red to stimulate customers' appetite.

Germany's top scientists have studied the therapeutic effects of various colors of light on human organs. At present, we pay attention to the appearance of the function of the lamp, in fact, the light on the life and health of people play a decisive role, is the embodiment of the value of the product.

To sum up, the author believes that China's lighting